Kevin Karaca
Helping brands talk about sustainability.
I partner with purpose-led businesses and agencies to develop comms about sustainability and ESG through strategic messaging and captivating storytelling.
Focused, bold & captivating,
with a touch of humility.
This is how thriving purpose-led businesses talk about what they do.Corporate Social Responsibility is no longer simply reporting on carbon. It's ensuring you have a positive impact on the planet and everything that lives in it.But why are some brands placed on the pedestal, and others ignored?Simple. Storytelling.Crafting a captivating narrative from the changes you're making. Knowing how to tell it. Then confidently integrating that into your broader brand comms so that it captures your audiences' attention (+ their ❤️).
Hi, I'm Kevin, and that's where I come in. I help impact-driven brands and businesses clarify their sustainability messaging and then share it with their audience.No complexity. No BS. Just strategic communication that propels your brand forward.
I've worked with some 🤯 brands...
And I can help you too 👋
I do 2 things...
Communication Strategy
Clarify your messaging
Develop a comms strategy
Build a content strategy
Tone of Voice Guidelines
Content Creation
Articles & blogs
Impact reports
Web copy & Landing pages
Newsletters & social content
Past projects
001
Brand Strategy
Kickback Coffee Roasters
Work with the founder and brand lead to find and create a brand strategy to lead the marketing.
002
Impact Messaging
Rab & Lowe Alpine
Build a report, website, email and social assets to showcase the brands' sustainability efforts.
003
Sustainability Report
Rab & Lowe Alpine
Develop and establish the brand's sustainability comms strategy and build their first sustainability report.
004
Film Production
Rab
Develop and produce an inspiring short film and blog about Moroccan alpinist, Faiçal Bourkiba.
005
Campaign Strategy
Equip Outdoor UK
Lead and create the comms for a new way to talk about product sustainability. Media launch, socials, email, landing page, and more.
006
Copywriting
Peloton
A series of internal intranet pages to guide staff through the
key things Peloton are doing to motivate the world to live better.
007
Blog article
Rab
A skimmable & engaging blog article about recycling your down products or buying a recycled down jacket.
008
Website Build
Grit & Grace Yoga
Build the website for Grit & Grace Yoga, including setting up a scheduling system and integrating into Stripe.
009
Copywriting
Rab
Write feel-good wording for the packaging used for sending repaired items back to customers.
010
Website Build
Freeman Beesley
Rebuild Freeman Beesley's website from the ground up, including organising photography of site for content.
Make an impact.
Whether you're at the beginning of your sustainability journey, or a long-term changemaker
if you've got a project in mind, get in touch and let's make it happen.
(I usually respond the next day.)
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Good choice 🎉
Before you carry on.
What's the one thing you're putting off doing that would make the biggest impact in your life right now?
Now go do it.