Kevin Karaca

Helping brands talk about sustainability.

I partner with purpose-led businesses and agencies to develop comms about sustainability and ESG through strategic messaging and captivating storytelling.

Focused, bold & captivating,
with a touch of humility.

This is how thriving purpose-led businesses talk about what they do.Corporate Social Responsibility is no longer simply reporting on carbon. It's ensuring you have a positive impact on the planet and everything that lives in it.But why are some brands placed on the pedestal, and others ignored?Simple. Storytelling.Crafting a captivating narrative from the changes you're making. Knowing how to tell it. Then confidently integrating that into your broader brand comms so that it captures your audiences' attention (+ their ❤️).

Hi, I'm Kevin, and that's where I come in. I help impact-driven brands and businesses clarify their sustainability messaging and then share it with their audience.No complexity. No BS. Just strategic communication that propels your brand forward.

I've worked with some 🤯 brands...

And I can help you too 👋

I do 2 things...

Communication Strategy

  • Clarify your messaging

  • Develop a comms strategy

  • Build a content strategy

  • Tone of Voice Guidelines

Content Creation

  • Articles & blogs

  • Impact reports

  • Web copy & Landing pages

  • Newsletters & social content

Past projects


Brand Strategy

Kickback Coffee Roasters

Work with the founder and brand lead to find and create a brand strategy to lead the marketing.


Impact Messaging

Rab & Lowe Alpine

Build a report, website, email and social assets to showcase the brands' sustainability efforts.


Sustainability Report

Rab & Lowe Alpine

Develop and establish the brand's sustainability comms strategy and build their first sustainability report.


Film Production


Develop and produce an inspiring short film and blog about Moroccan alpinist, Faiçal Bourkiba.


Campaign Strategy

Equip Outdoor UK

Lead and create the comms for a new way to talk about product sustainability. Media launch, socials, email, landing page, and more.




A series of internal intranet pages to guide staff through the
key things Peloton are doing to motivate the world to live better.


Blog article


A skimmable & engaging blog article about recycling your down products or buying a recycled down jacket.


Website Build

Grit & Grace Yoga

Build the website for Grit & Grace Yoga, including setting up a scheduling system and integrating into Stripe.




Write feel-good wording for the packaging used for sending repaired items back to customers.


Website Build

Freeman Beesley

Rebuild Freeman Beesley's website from the ground up, including organising photography of site for content.

Make an impact.

Whether you're at the beginning of your sustainability journey, or a long-term changemaker

if you've got a project in mind, get in touch and let's make it happen.

(I usually respond the next day.)

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Before you carry on.

What's the one thing you're putting off doing that would make the biggest impact in your life right now?

Now go do it.