I’m an Impact Strategist, Founder and Writer of the newsletter How Change Works.

I’m an Impact Strategist, Founder and Writer of the newsletter How Change Works.

Brands I’ve worked for and with

My current projects

  • The House Outside preview

    The House Outside

    Helping brands stay relevant and resilient through brand, story, purpose, and action.

    Tell your story
  • Folc Studio CIC preview

    Folc Studio CIC

    Mindfully bringing people together to live happier, healthier lives.

    Find calm
  • Cult of Curiosity preview

    Cult of Curiosity

    A conspiracy to make the world a better place.

    Curious?

Trusted by those shaping the future

I've been lucky to collaborate with many brands, agencies and startups pioneering change in their sectors. Here's what some have said.

Jordan Wright
Jordan WrightStrategic Communications at Protect Our Winters EU

“The collaboration has unlocked new possibilities for Protect Our Winters in Europe, allowing us to amplify our mission and reach new audiences. This project elevated our current initiatives and set the stage for future growth and greater environmental impact.”

Adam Jennings
Adam JenningsFounder of Contour Creative Studio

“Kevin allowed me to see beyond the obvious statement and realise the bigger vision. We're now starting to create content with focus rather than 'hope'.”

Clare Dwyer
Clare DwyerProduct Manager at Kustom Kit

“Kevin's knowledge and passion for our project, together with an understanding of our brand and market, was fantastic. His ability to get to the crux of what we needed was fundamental in bringing our vision to fruition.”

P.S. Don't forget to connect with me on LinkedIn.

The newsletter for people who want to build a better future

Join 500+ leaders and innovators exploring better ways to spark change in business, the world, and themselves.

Hi, nice to meet you

I'm Kevin Karaca, a strategist, social entrepreneur, writer and coach. I help people, brands and organisations harness environmental and social impact to create lasting value — be it commercial or personal.My work combines storytelling, behavioural insights, anthropology and systems thinking to deliver strategic change for people and planet.I'm the founder of The House Outside, a creative studio and strategy consultancy that works with impact-led organisations. I also co-founded Folc, a community wellbeing studio bringing people together through movement and mindfulness. And run the Cult of Curiosity... you'll have to click to find out more about that.

Everything I do is around one core purpose: to inspire people to reject conformity and explore new ways to work and live so that, collectively, we can change our world for the better

Ultimately, I believe that we create our reality. Our culture, stories, and beliefs all influence the world around us. And it's up to us to build a fairer, greener, kinder world.If that's something you're working on too, I'd love to hear your story.

Get in touch

If you're creating positive change in the world, I'd love to hear your story.Book a 15-min chat or send me a message below.


© 2025 The House Outside Ltd