Hi, nice to meet you

I'm Kevin Karaca, a storyteller, anthropologist, copywriter, mindfulness teacher, curious soul, and strategist. I help people and brands find their voice and use behavioural strategy to create meaningful environmental or social change.My work combines storytelling, behavioural insights, and systems thinking. Through consulting, workshops, and talks, I help individuals and organisations get clear on what they stand for and how to communicate it in a way that moves people.I run The House Outside, a storytelling and behaviour change studio. I also co-founded Folc Studio CIC, a community wellbeing studio in Chesterfield that brings people together through movement and mindfulness. And recently launched the Cult of Curiosity... you'll have to click to find out more about that.

Everything I do is rooted in a simple belief: if we want to change the world we live in, we have to change the stories that make that world a reality.

That means helping people and organisations tell more honest, human, and hopeful stories. Stories that inspire action, change culture, and build a more connected world.If that's something you're working on too, I'd love to hear your story.

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Join 461+ founders, marketers and changemakers learning how to use storytelling and behavioural insights to spark change in business, the world, and themselves.

Trusted by changemakers

I've been lucky to collaborate with many brands, agencies and startups pioneering change in their sectors. Here's what some have said.

Jordan WrightStrategic Communications at Protect Our Winters EU

“The collaboration has unlocked new possibilities for Protect Our Winters in Europe, allowing us to amplify our mission and reach new audiences. This project elevated our current initiatives and set the stage for future growth and greater environmental impact.”

Adam JenningsFounder of Contour Creative Studio

“Kevin allowed me to see beyond the obvious statement and realise the bigger vision. We're now starting to create content with focus rather than 'hope'.”

Clare DwyerProduct Manager at Kustom Kit

“Kevin's knowledge and passion for our project, together with an understanding of our brand and market, was fantastic. His ability to get to the crux of what we needed was fundamental in bringing our vision to fruition.”

P.S. Don't forget to connect with me on LinkedIn.