Helping purpose-driven people and teams use story to create change
I work at the intersection of storytelling, behaviour, and systems change for positive environmental and social impact.
Hi, nice to meet you
I'm Kevin Karaca, a storyteller, anthropologist, writer, mindfulness teacher, tiny experimentalist, and facilitator helping purpose-driven people and teams use story to create change.My work combines storytelling, behavioural insights, and systems thinking. Through consulting, workshops, and talks, I help individuals and organisations get clear on what they stand for and how to communicate it in a way that moves people.I run The House Outside, a storytelling and behaviour change studio. I also co-founded Folc Studio CIC, a community wellbeing studio in Chesterfield that brings people together through movement and mindfulness.My work is rooted in a simple belief: if we want to change the systems we live in, we have to change the stories that hold them in place.That means helping people and organisations tell more honest, human, and hopeful stories. Stories that inspire action, change culture, and build a more connected world.If that's something you're working on too, I'd love to hear your story.
Get Smarter About Behaviour Change
Every week, I share practical, no-BS insights on behavioural strategy and storytelling so you can create change that sticks.Join 400+ changemakers applying these insights.
You'll find me at...
Helping purpose-driven brands influence behaviour and drive change.
I founded The House Outside to help leaders use behavioural science and storytelling to spark action. Inside their teams, with their customers, and in the wider world.We work with brands and individuals who want to shift mindsets, inspire action, and build movements that last. From brand strategy and purpose discovery to behaviour design and internal comms, we want to help brands build a better world.
Creating connection and community
I co-founded Folc Studio CIC to create connection. Connection to self, to others, and to new ideas.In an increasingly demanding and isolating world, we believe this is one of the most important skills to develop and nurture. It improves wellbeing, sense of belonging, and builds resilience in our communities.
Stories for change
I've been lucky to collaborate with many brands, agencies and startups pioneering change in their sectors. Here's what some have said.P.S. Don't forget to connect with me on LinkedIn.
“The collaboration has unlocked new possibilities for Protect Our Winters in Europe, allowing us to amplify our mission and reach new audiences. This project elevated our current initiatives and set the stage for future growth and greater environmental impact.”
“Kevin allowed me to see beyond the obvious statement and realise the bigger vision. We're now starting to create content with focus rather than 'hope'. ”
“Kevin's knowledge and passion for our project, together with an understanding of our brand and market, was fantastic. His ability to get to the crux of what we needed was fundamental in bringing our vision to fruition.”
Curious how storytelling could change your life?
Let me know what's on your mind and let's find a way forward.Or book a 15-min chat.
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